Objective
Hooper Welding Enterprise, a major player in the welding industry, specializes in building tanks for power companies worldwide, including those in the nuclear, hydroelectric, and other energy sectors. I was tasked with designing a trade show booth for them that would highlight some of their key accomplishments and convince potential partners to do business with Hooper.
Process
The first step was to meet with the client to understand their vision for the final design. After the meeting, I began sketching some initial ideas. However, I could not start the actual design work until the client provided the required photos they wanted to be incorporated. Once I received the photos, I started designing potential layouts. Midway through the process, the client requested that certain images be included. Although I had already completed some of the design and editing, I found a way to adjust the artwork to incorporate the new images while removing other elements. Through ongoing communication and meetings over time, I was able to arrive at a clean, simple final design with cool textured side bars that still emphasized the key messaging.
